Why I Don't Sell Artwork for Valentine's Day

Every year, as February 14th approaches, shop windows turn red, promotions bloom, and love becomes an omnipresent sales pitch. This commercial frenzy doesn't spare the art world, where "special Valentine's Day" artwork floods social networks and newsletters.

But this year again, I choose not to give in to this marketing logic. Not out of systematic opposition, but because I believe art deserves better than a fleeting opportunistic effect.

Love: A Sales Argument or a Source of Creation? I don't criticize those who use love as a commercial driver. After all, giving artwork to a loved one is a beautiful idea. But these seasonal communications often leave me with a taste of artificiality.

Love doesn't need a date on a calendar to exist, and even less to be expressed through art.

Far from commercial pressures, what deeply interests me is the intimate relationship between Love and Creation. How does this universal feeling influence our view of the world? How does it shape our way of painting, sculpting, composing?

To Create is to Love Love, in all its forms, is at the heart of every creation.

• Love of life, which guides my gestures,

• Love of art, which feeds my inspiration,

• Love of others, which gives meaning to my work.

Creating is a permanent declaration of love. Loving beauty in its imperfections. Loving the process, even in its challenges. Loving to offer the world what is born under our hands.

Isn't a painting, a sculpture, a fresco, ultimately, a way to leave a trace of love in the world?

Celebrating Love Differently So yes, this February, let's celebrate Love. But not the kind found in last-minute discounts or formatted campaigns.

Let's celebrate the love that drives us daily, the one that pushes us to create, innovate, share. The one that expresses itself in a glance, in an artwork, in an emotion that transcends time.

That's why I won't be sending a targeted newsletter with a "special Valentine's Day" selection of works. Because ultimately, all my works speak of love. Not just in February. But every day.

✨ And you, how do you perceive the connection between Love and Art? I would love to read your thoughts on this! 💬